TikTok is introducing a fresh option that allows them to reduce the volume of artificial intelligence-produced content appearing in their timelines. This step comes as the platform revealed that it presently contains in excess of 1 bn content made with AI.
Trial and Implementation
The update is being tested over the following weeks before a widespread rollout. This shift coincides with a increase in content created by AI, spurred by recent video-generation tools.
AI Content on Other Platforms
Recent reports that nearly 10% of the quickest rising video streams on a competing service exclusively feature content made by AI. A considerable share of this material is considered mass-produced AI material, a term for poor-quality, bulk-generated content that is often nonsensical or dreamlike.
Based on user feedback that many people appreciate content made with AI tools, including computer-generated images to educational videos, and we intend to give people the option to increase or decrease of that, depending on their own preferences,” said a spokesperson.
AI on the Platform
The platform shared that there are currently over a billion videos on its app identified as artificially created. Collectively, in excess of 100 m pieces of content are submitted to the app each day, making AI-generated material a limited portion of its total content library.
How to Adjust Settings
Users will be in a position to limit or boost the volume of AI content they view by opening the “manage topic” option in the app and picking the AI content topic. Additional categories that currently be modified under the tool cover politics, clothing, beauty, and movement.
Content Labeling and Policies
TikTok’s guidelines oblige creators to identify “realistic” AI-made content, and it forbids harmful fake videos of public figures or crisis events. Any realistic artificial content that is unmarked can be deleted under its community policies.
Additionally, the service will now add an artificially created label to content produced via its built-in AI features, or detected by an collaborative effort for recognizing content made by AI. This action is designed to help prevent users from seeking to evade the labeling process.
Responsible AI Funding
The company is furthermore establishing a $2 million awareness program for experts and groups to develop informative material about using AI responsibly. This project will assist charitable organizations focused on training coding and technology.
Content Safety Approach
TikTok has justified its safety measures, amid controversy over plans to make redundant a large number of safety staff in the UK. TikTok is set to cut hundreds of positions in its content moderation team in London, with worker representatives and digital protection specialists raising concerns that staff are being displaced by AI moderation.
A trust and safety lead stated that people-led review would continue to be important, but AI can shield workers by filtering out the most graphic content before it has to be seen by people. TikTok reported a notable drop in disturbing and violent content seen by content reviewers over the previous year due to the use of its machine learning processes.
“We think that it’s essential to combine staff and AI to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as rapidly, which is where a extensive automated help is making a difference operate efficiently.”
